Written by: Nick Hantge

PageRank (PR) is Google’s method for ranking all web pages they index on their search engine.   Google compares all web pages by the page rank they assign them.  Therefore, A web page with a higher PageRank is considered more important and is more likely to be listed above a page with a lower PageRank.

“Google describes PageRank: PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value.”

In essence, think of the links passed from site A to site B  can be thought of as a vote, by page A, for page B.  Google looks at more than the total number of votes, or links a page receives however; they also analyzes the page that casts the vote.  If a vote is casted by a site with a high PR it will pass on it’s importance helping increase the PageRank of the voted site.  A page can get more than one vote from another page as well.  It is important to Google that the two pages are relevant although the a high PR can still be effective when linking to other sites for SEO.

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(Source: www.googleguide.com)

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